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The Northstar Growth System is on its way. It usually lands within two minutes, and it comes from a real address you can reply to.

Nothing arrived? Look in Promotions or Spam, then mark it as safe so the rest of the sequence reaches you.

What to do in the next ten minutes

Open the diagnostic first

Skip the introduction. Go straight to the one page grid and run it against your own funnel while it is fresh.

Pick one collection

Do not try to fix the whole catalog. Choose the collection that already gets traffic and apply the sequence there.

Write down the baseline

Note today's conversion rate before you change anything. Without it you cannot tell whether the change worked.

While you wait

The mistake most people make on day one

  • Changing five things at once, then not knowing which one moved the number.
  • Starting with the checkout, when the confusion happened three screens earlier.
  • Judging a test on a weekend, against a weekday baseline.
  • Rewriting the copy before deciding what the visitor needs to understand.
Ecommerce operations

Questions people ask right after signing up

When does the rest of the sequence arrive?

One email every two days for the next week. Each one covers a single step, in the order the system prescribes.

Can I share it with my team?

Yes. Forward it freely. The system is meant to be applied by whoever owns the funnel, not only by whoever signed up.

I signed up twice by mistake.

Nothing to worry about. Duplicates are merged automatically and you will receive each email once.

While the email lands, start here

The diagnostic works on its own. Run it on one collection today and you will already know where the leak is.

Back to the system

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